I didnâ€™t post anything on wanderingjustin.com this week – no travel tips, no lists of cool places to go, not so much as a snarky list about the odd courtship rituals of my mountain bike brethren.
Thatâ€™s because Iâ€™m having a blogging crisis. Iâ€™m angst-ridden over the disconnect between the real me and the wanderingjustin.com me. For the most part, my writing here doesnâ€™t sound – at least to me – like the guy my friends know.
There are some reasons why Iâ€™ve allowed this to happen:
- I discovered search engine optimization. And Iâ€™ve let it run amok. I respect the benefits of SEO and Iâ€™ll still employ some of its practices. But I have to write for people. I think this happens to a lot of people in the continuum of their blogging experience.
- Iâ€™ve tried to be too â€¦ correct. When my blog started gathering steam, sites like USAToday.com and The Chicago Tribune would sometimes scoop up my content. That sort of thing is great for traffic and advertising. I wanted it to happen more often, so I started to censor myself. I became very unlike the guy who is the subject of this quote: â€œItâ€™s not a party until Justin tells a story about his balls.â€
- Iâ€™ve been lazy. Itâ€™s easy to be informative. Itâ€™s not so easy to entertain. It takes effort to summon the same energy of a spur-of-the-moment quip into a blog post. I rarely see the same phrasing and rhythm here that Iâ€™ll unleash verbally on someone whoâ€™s known me a long time. I have to put more energy into blogging. At least, on a post-by-post basis.
There. The upshot is that for awhile Iâ€™ll likely post less until I practice being the real me a bit more. Iâ€™m aiming for one super-good post every week. In recent months, I was at two – down considerably from the random days when anything could happen.
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