Back in September, the cost to use Blink EV charging took a slight dive. They switched from time-based charging to kilowatt-hour charging. This makes a lot of sense. Before this change, it actually cost more to use the Blink Charging Network than it did to operate a gas-powered vehicle.
Which is of course a giant scam: Low operating cost is one of the benefits of owning an electric vehicle. That’s why the total cost of ownership for a $40,000-ish Tesla Model 3 is lower than the cost of a $25,000-ish Toyota. When I charge at home, it costs about $1.60 to charge enough to drive 120 miles. With Blink charging, the same amount of charging would cost about $22.40. That’s right: literally 20 times the price of charging at my house.
Since the change, Blink network members will now pay 39 cents per kWh. That’s a considerable improvement and brings the price down to about $15.60 to “fill” my car from empty (which is rare – typically, EV owners add a few kilowatt-hours here and there whenever they park).
Non-members will pay 49 cents per kWh. For you math majors out there, the cost before the switch from time-based pricing was about 56 per kWh.
This isn’t a big difference mathematically, but it’s a step in the right direction toward uniform and reasonable pricing.
Have a look at this pricing calculator to get an idea of the per kWh charge in your state; keep in mind, though, that it may not reflect options like generating your own solar power.
How does Blink Charging Compare to Other Networks?
That’s nearly impossible to answer. There are some networks like Volta that are free. Businesses pay to advertise on the stations, which pays for the electricity. Then we have ChargePoint, which ranges from about the same as Blink at some stations to free at other stations — some businesses eat the cost of charging to bring in customers and strut their environmentalist cred.
Using Blink charging, Volta and free charging at work to run my Toyota RAV 4 EV, I’ve paid less than $1 in the last month for charging away from home. That accounts for about 75 percent of my charging.
If the other charging networks are even remotely smart, they need to attack Blink Charging and its high rates.
What’s the Future for Blink?
I have no idea how long Blink Charging will be around. They’re still priced high relative to other networks. The quality of their stations varies greatly (some have displays you can’t read during daylight hours). The stock price was pretty well in the toilet when I wrote this, but it bounced pretty high in late 2020. They don’t have a good reputation with EV drivers.
Working in their favor, Blink got ahead of the curve and managed to snag long-term deals with quite a few public institutions. Here in Arizona, they’re ubiquitous on the Arizona State University campus, City of Phoenix buildings, City of Chandler buildings, and more than a few others.
Once those deals dry up, though, Blink is either going to have to try a lot harder or risk being the Edsel of charging stations.
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