American Airlines and US Airways are destined to merge, if you believe the many airline industry talking heads. If the merger is inevitable, it opens many questions and concerns. But I don’t want to go there. Instead, I offer my wish list for an American Airline and US Airways merger. Are my suggestions practical or workable? I have no idea. But they’re food for thought. What would you add?
Follow US Airways into the Star Alliance
When I fly US Airways, I earn miles that I could use on Asiana Airlines, Hawaiian Airlines, Air New Zealand or even United Airlines. That gets me to a lot of great destinations on highly rated airlines (well, except for United). On American’s OneWorld side, Qantas and Cathay Pacific are the best offerings. Star Alliance just has a bigger, better footprint.
More intercontinental flights from Phoenix
The nation’s seventh-largest metro area has some of the most meager, provincial airline service in the country. It has just one not-even-daily intercontinental flight to London Heathrow. London is a great gateway to the rest of Europe, and there are plenty of London hotels and other attractions. But for other intercontinental hubs, I have to fly to LAX, Houston, New York or Chicago first. That’s intolerable, and the American Airlines – US Airways merger could be a game changer for a metro area of 4.2 million people. More intercontinental flights would take a bite out of a major obstacle for leisure travel: time and stops.
Turn it into a true US flag carrier
When an American flies a national carrier like Qantas, Air New Zealand or Asiana, we get our very first taste of the countries they represent. And next to U.S.-based airlines, they’re a revelation. Look at what our domestic carriers offer visitors from abroad: a bunch of airlines rated at three stars by Skytrax. A merged American Airlines and US Airways should make it their mandate to represent the U.S. around the globe – and they need to aim for airlines that people enjoy flying.
Bring back the 747
The 747 represents American innovation and longevity. Its latest iteration, the 747-8i, is a magnificent piece of technology. Is it not strange that two airlines that name-drop the country’s name don’t have the 747 in their fleets? Bring it back and, along with the 787, the merged US Airways and American Airlines will represent some of the best ideas in commercial aviation.
Re-Brand with a vengeance
Make this a new beginning. Think of this as using existing assets to create a new entity with no bad baggage. Make it destroy pre-conceived notions. New logos, new liveries, new attitudes, new destinations, new mission, new culture. Make this opportunity more than another bland merger.
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