British Airways will increase the number of flights from Phoenix Sky Harbor International Airport to LondonÂ Heathrow Airport from six a week to daily.
Phoenix city officials are aflutter about the extra flight, which starts Dec. 5.
“Intercontinental flights are huge contributors to the success of our Phoenix airport system, our city’s economy and our region’s overall economic future,” says Mayor Greg Stanton in a press release. The same release claims that British Airways flights to Phoenix Sky Harbor put $100 million into the local economy.
Even if we take that figure at face value (and I’m skeptical), let’s curb our enthusiasm:Â The mayor’s overstatement of economic impact belies typical Phoenix thinking – measuring success against its own past rather than against cities of similar size.
If I were the mayor, this would be my quote.
“This is aÂ minusculeÂ step in the right direction. The Valley of the Sun is far too populous an area to be served by only one airline that connects us to but one intercontinental destination. It’s an embarrassment that residents need to stop in other cities to reach international centers for business and leisure travel. Phoenix Sky Harbor must connect to the world – for commerce and for tourism – if we are to grow beyond being the nation’s largest small town.”
The press release includes a quote from David Cavazos, city manager: “My goal is to continue to gain additional international routes, while ensuring that this British Airways flight remains successful.”
I hope that’s in his annual review with measurable expectations of success. In my time here, Phoenix Sky Harbor has done a pitiful job of being “international” in anything more than name (remember the Lufthansa service to Frankfurt” R.I.P.). Of course, Cavazos says “international,” which could mean more routes in North and Central America. Big deal.
This extra British Airways flight is nice. But those charged with pursuing new routes and airlines should be cautious about patting themselves on the back before Phoenix Sky Harbor connects non-stop – at a minimum! – to Asia, Oceania and continental Europe.
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