Matching Gone Wrong – His and Hers Lingerie in Korea

The thought of wearing undies to match my special lady friend's doesn't sit well with me.

I hope my eyes have malfunctioned. I rub them with my knuckles, blink rapidly, shake my head like a dog shaking water from its fur. And then I re-focus.

Nope. I still see them: Two mannequins, one male, one female. They wear matching lingerie.

I leave the storefront, amazed. And I fervently hope it’s an aberration.

But soon, another storefront. Another set of mannequins in his-and-hers lingerie. Out comes the camera – without proof, nobody will believe me. Being behind a shop window and armed only with the point-and-shoot hampers me (Go to this post for better photos of matching Koreans, plus some other quirks. It’s a very fun post!).

This repeats itself several times a day during my stay in Korea. Once the horror wears off, the amusement sets in.

Then for the coup de grace. I’m at Incheon International Airport waiting to board my Asiana Airlines flight to Los Angeles. I take a short stroll — and I notice a young Asian couple dressed in matching outfits. And another. And another. And another.

Several couples in, I started counting. Within five minutes, I arrive at my gate. During that time, the count hits 22. I whip out my compact point-and-shoot digital, surreptitiously trying to capture photographic evidence. The late-evening light and attempted stealthiness hamper my effort, and I barely get anything clear.

The winners: a couple wearing matching hoodies emblazoned with Marmite jars and the words “We Like It!”.

I have to assume they are the target demographic for the matching lingerie.

Please, please, please – do not let this trend come to the United States.

This post just might contain affiliate links. Fear not, they’re non-spammy and benign. Hey, I have to keep this thing running somehow!

By Wandering Justin

Writer. Traveler. Gastronomic daredevil. Fitness fan. Homebrewer. Metal dude \m/. Cat and dog lover.


  1. The matchy-matchy is China struck me as funny, too. Fortunately I didn’t see beneath clothing! It’s not likely this would come to the US; we’re individually oriented, whereas Asians are group-minded.

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