brand exclusion zone

The Olympic Games – Why I Won’t Watch

The pricetag for the opening ceremonies of the Olympic Games in London was $42 million, according to Sports Illustrated. The same article says the opening ceremonies in Beijing cost $100 million.

This is a sign of sport gone wrong. …

Olympic Games Gone Wrong: The Brand Exclusion Zone

The Olympic Games have gone off their rocker.

[NOTE: I wrote this years ago, before the Olympic Games started doing even dumber things. Just look up Tokyo Olympics 2020 for all the examples you need.]

The games once celebrated the …