Dead Malls – How to Revive Them

dead malls
Sky Song at sunset looks awfully cool on the former Los Arcos Mall property. Until you see the buildings behind it. (Photo by mike3.14159)

I got wrapped up in a story about dead malls via LinkedIn.com. Why are Malls Getting Mauled? says  mega-shopping centers are endangered.

My city of Scottsdale, Ariz., is a shopping destination for travelers, especially for snowbirds. Within its borders are the remains of dead shopping malls like the Scottsdale Galleria  (which is now full of tech businesses). There was also a years-long tussle about how to deal with the Los Arcos Mall; investors bought it in hopes of bulldozing it and building a hockey arena for the Phoenix Coyotes. And now, it’s Sky Song, a mix of cool and stodgy owned by Arizona State University.

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Gear Review – Tasc Performance

I have a reflex action every time I see someone sporting those oh-so-trendy Lululemon workout clothes -- a shake of the head. An eyeroll. A muttered-under-my-breath exhalation of "sucker."

Go to any yoga studio or CrossFit gym, though, and you’re sure to see people who paid upward of a hundred clams for the privilege of sporting that omega logo on their workout duds. Why they’re so willing to shell out when there’s a company like Tasc Performance, I’ll never know.

I picked up a bunch of Tasc’s bamboo gear during a blowout sale at Sports Authority -- back when Tasc was known as Thriv (neither name is very good, but I think Thriv fits the eco-friendly vibe better. Clearly, this company needs hard-core, visionary branding consultants.).

Here’s the deal: Bamboo fiber is allegedly less stinky when exposed to sweat than my typical synthetic gear. And it’s soft – like polish-your-camera-lens-with-it soft. I ran a wide range of gear through the ringer -- two fitted t-shirts, two pairs of gym shorts and a pair of fitted boxer-briefs. I didn’t pay more than $20 for any single item (on-sale, but retail prices were still reasonable).

All were ludicrously comfortable. And yes, I noticed that I smelled far less worse when wearing Tasc gear. Here are a few observations about each item.

Hybrid fitted SS Crew – The sleeves are a bit long, coming slightly below the biceps. But that’s no big deal. Perfect performance and fit for yoga, CrossFit, running -- just about anything that breaks a sweat. I can’t think of a single improvement.

Shorts – Off-the-charts comfort, but I want the exact same shorts with two changes: Lose the built-in underwear, and add pockets. Getting rid of the undies means they’ll pair well with the Ventilate compression shorts. Other than that, these are very close to perfect.

Ventilated compression shorts – I wish all my underwear fit this way. But I noticed immediate wear in the meshy area up-front. Nothing should develop a hole by its second use, so some quality control should be high on Tasc’s list.

Other stuff to note: Tasc’s website is a touch clunky; I’m hitting items in the drop-down menu that don’t seem to take me anywhere. The company could also improve and focus its social media efforts: Tasc needs to interact, not just talk about its products. Social media sells me on organizations. A strong social media can encourage me to try a product that I can’t otherwise get my hands on -- the unexpected find of cool bamboo stuff at Sports Authority was fortunate happenstance on both our parts. But I think Tasc needs to work the social media hard to get its name out there more. Especially vital since Tasc sells on its website.

I also wouldn’t mind seeing some pants for hiking and some for yoga, along with socks. This bamboo thing is for-real, and what body part needs anti-stink support more than our feet?

Tasc could use some Twitter followers. Get over there and get them talking!