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What the Bicycle Industry Doesn’t Want You to Know

bicycle industry
Sixteen years and going strong. That’s a steel bicycle for ya!

This post is pretty old- if you want to know what’s REALLY up with modern steel road bikes, be sure to check this one, too!

There’s a bike the bicycle industry doesn’t want you to know about. And it’s in my garage.

Its frame is a top-secret alloy that is light, easy to fix, smooth-riding and strong. Cared for well, it can last indefinitely.

Sounds impressive, right? What is this new machine?

It’s a 1999 LeMond Zurich. It’s made out of heat-treated steel. And the thing handles just as great as the day I bought it.

So why is this bike such a threat to the bicycle industry? Because it absolutely flies in the face of everything the cycling industrial complex wants you to believe: that carbon fiber is the material of the future, that you need to buy a new frame every few years, that everything needs to be shiny/new/fancy.

English: Lemond Zurich 2000 repainted by pro p...
English: Lemond Zurich 2000 repainted by pro paint shop.  (Photo credit: Wikipedia)

Steel: The Bicycle Industry Secret

Right now, there are plenty of cyclists who have never ridden a steel-framed road bike. They grew up on aluminum, with carbon, maybe with aluminum with carbon stays.

Put these cyclists on a quality steel bike, and I promise they’ll rave over the smooth ride. They will not, unless that are at the absolute apex of the sport, notice the weight.

Let’s call an upper-end steel frame four pounds. A carbon frame? You can probably get one to about 2.5 pounds. That’s 1.5 pounds. If you have an extra 1.5 pounds hanging off your torso, don’t look to a lighter frame to make yourself faster.

The bicycle industry has made bikes like my Zurich an endangered species. The closest I can find to it is the very, very slick Kona Roadhouse. That’s about $2,400, where my Zurich was about $1,700 in its heyday. It also has a classic/classy look, refusing the current trend to look like a NASCAR racer or a stealth bomber.

steel road bike
Hey! That’s me on my freshly repainted, re-vamped Lemond Zurich. Amazing what a steel road bike with a new paint job and a fresh Ultegra group can do.

Committing to Steel

Here’s the thing: A steel bike like the Roadhouse will stay with you. You’ll need to replace a few bits here and there, as I did with my Zurich. So far, that’s been a rear shifter (I now need a front shifter), a fork (carbon – it has a limited lifespan), the headset, the stem and the handlebar. The bicycle industry has definitely endangered my Zurich by making 1-inch threadless carbon forks a rarity. The Easton fork I use is no longer made. And then there’s my reliable 9-speed shifter/cog combo.

I’m having one helluva time finding a left shifter that’s anywhere on the same planet – a Sora left shifter would be kind of an odd pairing with a Dura-Ace right. This means I’ll probably wind up needing a new set of shifters, which means a change to 10 or 11-speed, which also means a new rear cogset and possibly a new rear wheel with the compatible freehub body.

How necessary is all this? Not very. An awesome rider will still be awesome with a 9 or 11-speed rear cog. And if you suck, you’ll suck just as bad with a 9 or an 11.

The Bicycle Industry Loves Carbon

I know what I’m saying is a tough pill to swallow, especially if you shell out faithfully to prop up the bicycle industry every few years with a shiny new carbon bike. But try a steel bike sometime. Borrow one from a friend who’s been riding a good long time. Use any means necessary short of stealing one. It’ll surprise you, I promise.

Now, I know exactly what bicycle industry apologists are about to squawk: It’s better for customers to buy more. It helps drive the prices down. And you’re wrong. Do you think Seven Cycles or Independent Fabrications succeed on the notion of disposable bicycles? No. They count on you to love and keep their products – maybe even turn them into heirlooms.

If buying your rough-riding, limited-lifespan bikes makes you happy, do it. It’s OK with me. I know that some people love new shit. But at least take a ride on steel sometime and see what you’re missing.

Want to know more about cycling’s big secret? Read this post about some really cool steel road bikes you can afford.